*This content was translated by AI.
The K-pop scene is abuzz with excitement following the recent announcement of boy group CORTIS’s return. With the release of their second mini-album titled “GREEN,” the group has rapidly captured the attention of music fans both domestically and globally.
According to Spotify, as of March 11, CORTIS’s new album has debuted at 8th on the “Countdown Charts Global.” This is particularly noteworthy, as it marks a significant milestone for a rookie K-pop group, with over 280,000 pre-orders reported by March 12. The charts aggregate the most pre-saved albums and singles worldwide on a weekly basis, serving as a reliable indicator of global interest in music trends.
In an innovative promotional move, CORTIS released a sneak peek of the lyrics for their title track “YOUNGCREATORCREW” via a game collaboration with Hancom Batter. This strategic partnership has intrigued fans around the world, merging gaming with music promotion through the “Sanseongbi” app, designed for Hangeul practice.
Hancom noted in a press release that the collaboration has revitalised its gaming service, with the “acid rain” game experiencing an 11-fold increase in player activity following CORTIS’s promotional efforts. Interestingly, the number of active users in the U.S. surged fivefold, and certain regions saw increases as high as 248 times, demonstrating the powerful impact of effective marketing strategies within the K-pop arena.
CORTIS’s much-anticipated mini album “GREEN” is scheduled for release on May 4, with the title track debuting sooner on April 20. The group’s impressive debut, which achieved “double million seller” status with their first album “COLOR OUTSIDE THE LINES,” sets high expectations for this upcoming release. Their previous accolades, including sweeping rookie awards at major ceremonies, further heighten anticipation within the K-pop community.
<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>
*This content was translated by AI.
