21 oranges.
Nudie is celebrating what makes its juice different: real fruit squished into every bottle, in a campaign via Common Ventures.
“Nudie has a strong, clear brand ethos: we create good using nothing but the good stuff. As well as being of the highest quality, Nudie has a fun, cheeky personality that we wanted to highlight,” said Nudie head of marketing, Emma Fogarty.
The campaign employs eye-catching out-of-home (OOH) advertising, showing consumers wedged between giant pieces of real fruit, capturing the moment the juice is made.
For social media and BVOD platforms, the campaign leverages one of Nudie’s most recognisable brand assets, ‘21 oranges’, translating the brand’s squishy product truth into a series of fast, funny, and shareable films.
“The best bit about this campaign was the fact that we had a simple, no-nonsense product truth, a juice that was nothing but squished fruit,” said Common Ventures executive creative director, Jane Burhop.
“This gave us the perfect excuse to build a wildly fun world to play in, delivering moments that are just as fun and fruity as the juice itself,” she added.
Creative credits
Client: Nudie
Head of Marketing: Emma Fogarty
Brand & Creative Manager: Aoife Murphy
Agency: Common Ventures
Media: Bench Media
OOH
Production Company: Photoplay
Photographer: Michael Corridore
Retoucher: Electric Art
Senior Producer: Roy De Giorgio
Video: Production Company: Common Ventures
Director: James Crawley
DOP: Matt Maule
Senior Producer: Lisa Macfarlane
Producer: Georgina Bannister
Sound: Nick Keate
