In today’s digest, we delve into the latest collaborations in the digital commerce space, regulatory shifts in app store policies, and efforts to combat online piracy.
Shopee & Meta Launch Instagram Affiliates
In a significant development for social commerce, Shopee and Meta have announced a partnership to establish Instagram affiliate programs for eligible creators in several regions, including Singapore, Malaysia, Thailand, Taiwan, Indonesia, Vietnam, the Philippines, and Brazil. This new initiative allows creators to link their Shopee affiliate accounts to their Instagram professional profiles, enabling them to showcase affiliate products in Reels and Feed posts while earning commissions on qualifying purchases.
The partnership also introduces enhanced commerce features. Creators can now feature multiple affiliate products within a single post, which will be visually marked with shopping icons and “commission eligible” labels. This places an increased emphasis on creator monetization, crucial for social platforms aiming to empower digital influencers.
Moreover, Shopee and Meta are piloting an affiliate advertising solution in selected Southeast Asian markets. This initiative empowers Shopee sellers to enhance creator-generated affiliate content as clearly labeled paid promotions, thus deepening the integration of e-commerce and content creation in the region.
UK Targets Apple & Google App Store Fees
Meanwhile, the UK’s Competition and Markets Authority (CMA) is taking substantial steps towards revamping app store payment structures operated by tech giants Apple and Google. A recent consultation has been launched to discuss potential changes that could require these companies to ease restrictions on how app developers can inform users about alternative payment methods.
This initiative aims to foster competition, reduce consumer costs, and provide developers with greater autonomy over their transactions. It specifically targets “steering,” a practice that permits developers to inform users about alternative payment options outside of the established app store frameworks—something Apple currently prohibits in the UK.
The CMA suggests that any fees charged by Apple or Google for facilitating these alternative payment routes should be less than the prevailing app store commissions. This shift is anticipated to lower prices for consumers or to funnel savings back into further innovation and development by app creators.
TAG Demonetises World Cup Pirate Sites
Adding another layer to the ongoing battle against piracy, the Trustworthy Accountability Group (TAG) has initiated measures to curb advertising revenue for websites illegally streaming the 2026 FIFA World Cup. This endeavor includes the addition of 1,376 pirate domains to its Pirate Domain Exclusion List. The list, which utilizes insights from industry partners and TAG’s AdSec Threat Exchange, will be shared with advertisers and digital marketing agencies to ensure that ad funds do not flow to these infringing sites.
As digital commerce continues to expand, these developments underline the importance of transparent practices and regulatory oversight in protecting consumers and fostering a competitive business landscape.
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