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Australian agencies have made a notable impact at the 2026 Cannes Lions, securing three silver Lions on the competition’s fourth day. This achievement highlights the strong creative talent emerging from Down Under.

Among the standout campaigns is the collaboration between Special Australia and Special US, which delivered the innovative ‘Build Your Own Super Bowl Commercial’ for Uber Eats. This campaign has garnered significant recognition, clinching one Grand Prix, one gold, and a silver Lion.

Another noteworthy entry comes from Leo Sydney, whose ‘Haven’ campaign for Suncorp Insurance achieved two silver and one bronze Lions—an impressive collection that showcases their creative effectiveness in the insurance sector.

Winners:

Brand Experience & Activation

Travel, Leisure, Retail, Restaurants & Fast-Food Chains

(Silver) Build Your Own Super Bowl Commercial, Special Australia / Special US, for Uber Eats

Consumer Services/Business to Business

(Silver) Haven, Leo Sydney / HOGARTH Worldwide Sydney / OMD Sydney, for Suncorp Insurance

Creative Effectiveness

Travel, Leisure, Retail, Restaurants & Fast-Food Chains

(Silver) Football is For Food, Special Australia / Special US, for Uber Eats

This year’s results underscore the growing prowess of Australian talent on the global stage, particularly across the realms of brand experience and creative effectiveness. As agencies continue to push the envelope in innovation and storytelling, the implications for the advertising landscape could be significant.

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