Marketing News
CMS Marketing boosts creative and social teams with 3 strategic hires
CMS Marketing appoints Orlagh Doherty, Rudy Godfrey and Henry O'Hagan to expand social, content, creative,…
USA TODAY Revamps Audience Strategy as Search Pressure Mounts
USA TODAY restructures audience team as search referrals fall and platforms keep users, launching an…
OpenAI Rolls Out ChatGPT Ads Globally and Expands Its Ad Stack
OpenAI expands ChatGPT Ads to Europe, India and MENA, adding advanced targeting, measurement, reporting and…
One Fab Day Launches New Wedding Awards for Ireland — Apply Now to Be Named a Top Wedding Vendor
One Fab Day launches annual Wedding Awards to honour Ireland’s top venues, suppliers and pros…
Food Roots Launches Bold Campaign to Reconnect Gen Z with Irish Farming
We Make Greatness From Grass — Our Food Roots' hip-hop campaign reconnects 18-34s with Irish…
Ex-OMD MD Fiona Field Launches Seventh Wave Consultancy to Shake Up Media and Marketing
Fiona Field launches Seventh Wave, an independent marketing and media consultancy advising CEOs and CMOs…
Google Rolls Out AI-Powered AdSense Help Guide to English Help Center — What Publishers Need to Know
Google launched a beta AI assistant in the AdSense Help Center for 100% of English…
Back-to-School Marketing: How Brands Use Out-of-Home (OOH) Advertising to Win the September Reset
Back-to-School OOH: brands use dynamic, programmatic and retail DOOH to reach shoppers, commuters and families…
Beamish Launches Eye-Catching Campaign with The Public House — What It Means for Ireland’s Beer Market
Beamish’s limited-edition signet ring (contains dehydrated stout) isn’t for sale — fans must barter items…
Bonfire Appoints Sinead Lee and Nicola Wielopolski to Strengthen Leadership Team
Bonfire names Nicola Wielopolski creative director and Sinéad Lee growth director after Ardmore Group investment,…
Google Lets Alcohol Brands Target YouTube Users with Personalized Ads
Starting Oct 30, Google will allow personalized alcohol ads on YouTube where local laws permit…
New Study: Sports and Music Sponsorships Deliver Highest Brand Recall and Generate the Most New Fans
The Brand Fans: Sports sponsorships boost visibility; music festivals show highest recall. Authentic, audience-aligned sponsorships…
Why Google Ads Are Showing Less Often: Limited Ad Serving Explained — Causes & How to Fix It
Google's Limited Ad Serving restricts how often your ads appear, cutting impressions and raising costs…
Škoda Launches “Tapestry for Ireland” Campaign to Amplify and Celebrate Irish Stories
Škoda Ireland unveils 'The Tapestry for Ireland' — a 3m hand-sewn artwork by Eileen McNulty…
Irish Times, Volvo Launch ‘Detours’ Travel Series Hosted by Craig Doyle
Detours — a Volvo-backed Irish Times series hosted by Craig Doyle, using car journeys to…
Google Scrambles to Fix Citation Bug in Gemini 3.8 Flash AI Mode
Google's Gemini 3.8 Flash caused AI Mode to stop linking/citing sources for Pro/Ultra subscribers; Google…
SMX Now: Find & Fix Entity Gaps That Hurt Your SEO Content Strategy
Join SMX Now Sept 16, 1 p.m. ET: Ray Martinez shows how to audit schema…
Nvidia Confirms Nearly $13B Acquisition of Hugging Face — What It Means for AI
Meta description: Nvidia to buy Hugging Face for $12.9B, pledging to keep it open; acquisition…
Let AI Do the Busywork: How Automation Boosts Productivity — and Why Human Judgment Still Matters
Use AI as an 'easy button' to automate tedious work—meeting notes, data prep, content repurposing,…
How to Prove Paid Social Drives Paid Search Demand: 5 Data‑Backed Tests Marketers Use
Measure paid social by its demand lift—track branded search spikes, account for conversion latency, and…
Heineken’s Ryder Cup Deal Sparks Rivalry Over Ireland’s Lucrative Live-Events Market
Heineken Ireland named Official Beer, Cider & Stout Supplier for the 2027 Ryder Cup at…
Google Analytics Shows Zero Traffic on September 1 — Widespread Outage Leaves Businesses Scrambling
Google Analytics shows no data for Sept 1, 2026 due to a processing bug; Google…
I don’t see the headline you want rewritten — please paste it. Also tell me the target audience (investors, SMBs, executives, general business readers) and whether you want a list-style headline (e.g., “7 ways…”) or a straight news-style headline. Once you send that I’ll return one SEO-optimized, click-ready headline.
Listicles that rank in Google and AI: use numbered lists, fresh dates, big title numbers;…
Google Trends Adds Category Filters — What Marketers and Businesses Need to Know
Google Trends now lets you filter Explore by category to browse top searches by category,…
Creative Targeting Is Silently Fragmenting Meta Audiences — Here’s How It’s Hurting Ad Performance
Plan creative like a media buyer: give each persona one distinct message so Meta's AI…
Court Blocks Breakup of Google’s AdX in Major Ad-Tech Antitrust Ruling
Judge rejects DOJ bid to force Google to sell AdX; Google keeps the exchange though…
Publicis Wins PepsiCo’s Global Media Account — Pulls Out of Coca‑Cola Pitch
PepsiCo names Publicis Groupe global media lead, building an AI-driven "One PepsiCo" model across 200+…
Google Avoids Breakup After Antitrust Ruling — Adtech Business Spared
Court finds Google illegally monopolized adtech but rejects DOJ breakup - Google keeps core ad…
Google Rolls Out Gemini 3.8 “Flash” in Search — AI Results Faster and Smarter
Google Search's AI Mode now runs Gemini 3.8 Flash, a smarter model available to Google…
Boathouse’s Tyler Adams: Inside the Fast-Lane Life of a Supermoto Racer
Boathouse art director Tyler Adams trades heartbreak for supermoto racing, finding speed, family support, community…
Major Lidl-RTÉ deal to broadcast Katie Taylor’s farewell fight at Croke Park
Lidl sponsors RTÉ’s multi-platform coverage of Katie Taylor’s final fight vs Flora Pili at Croke…
Late Late Toy Show ad packages could bring in over €1m — major opportunity for advertisers
RTÉ’s Late Late Toy Show expected to generate €1m+ from new premium ad and giveaway…