Marketing News
1 in 4 Irish Adults Bought Products After Following AI Recommendations, New Study Finds
1 in 4 Irish adults purchased after using AI to research; 69% use AI, but…
Creator Content Drives Brand Discovery — Why the Consumer Trust Gap Remains
RED C/IAB Ireland: Creator content boosts discovery but trust, authenticity and transparency lag — audiences…
IAB Ireland Launches Dublin’s First Creator Marketing Summit — What Marketers Need to Know
IAB Ireland's Creator Marketing Summit in Dublin (Sept 9, 2026) explores creator economy growth, platform…
Ads of the Week: 13 Must‑See Campaigns From Dunkin’ to Apple
This week: celeb ads (Brad Pitt, Spice Girls), pet‑centric spots, Apple Watch S12, Primark Form…
The Trade Desk: Is Its Turnaround Running Out of Steam?
ADWEEK AI, Tech & Money: Trade Desk layoffs and future, Meta’s Muse AI agent, Anthropic…
SEO Dehumanized: How AI-Driven Code Is Replacing Marketers and Silencing Communication
Losing a client to AI: why SEO needs human judgment, not just tools—use AI to…
How Multiple Marketing-Mix Models (MMM) Can Boost Paid‑Media ROI
Here are two meta-description options (both ≤160 characters): 1) Run multiple MMMs to expose model…
Google Expands Data Manager and Launches Meridian Measurement Tools — What Marketers and Advertisers Need to Know
Google expands Data Manager & Meridian, adding ECAPI, Data Strength metric, AI and GeoX to…
Survey: Content Marketing Success Plunges to 12-Year Low — Brands Must Rethink Strategy
Content marketing hits a 12-year low despite 92% AI adoption; decline tied to abandoning proven…
Amazon Pilots ChatGPT Ads on Its DSP — A New Era for Programmatic Advertising
Amazon lets advertisers extend Amazon DSP campaigns into ChatGPT Ads (U.S. pilot); Amazon handles buying,…
How to Retain Control When Platforms Automate Your Ad Account — Ask a PPC
Keep visibility and control of AI ad types (PMax/AI Max): use transparent reporting, creative guardrails,…
Brill Building Wins Bronze at Gerety Awards for Marie Keating Foundation Campaign
Brill Building wins Gerety Bronze for The Breathless Collection with Marie Keating Foundation, a tactile…
OpenAI Reportedly Blocks Competitor AI Ads From Appearing in ChatGPT
OpenAI bars rival image and voice AI ads in ChatGPT, limiting competitors’ reach while expanding…
Google Launches Meridian GeoX Worldwide — Location Tech Reimagined
Google updates Meridian: GeoX goes global, adds geo incrementality, brand signals and agentic model tools…
DeepIntent Unveils Agentic Ad Platform to Simplify Complex Pharma Marketing
DeepIntent launches Cora, an AI-agent marketing platform that halves planning time and enables precise pharma…
Publishers Spend Hundreds of Millions a Month Buying Web Traffic — Inside the Battle for Readers
Publishers are spending hundreds of millions buying search traffic as organic referrals decline—shifting to paid,…
New Survey of 131 SEO Experts Reveals Google’s Top Ranking Factors
Zyppy 2026 survey: SEO pros rank search intent #1, backlinks #2, content quality #3; original…
4 Hidden Risks in Your Branded Search Results That Could Cost You Customers
Protect your brand: monitor branded search results, audit risks, and diversify trusted assets to improve…
Google Revises Location Asset Requirements — Enforcement Policy Remains Unchanged
Google clarified Location asset requirements in September—improved guidance and troubleshooting for advertisers; enforcement unchanged.
Andrew Robertson Takes Helm at Omnicom Advertising as Longtime Chief Troy Ruhanen Retires
Omnicom Advertising CEO Troy Ruhanen retires after more than 20 years; BBDO chair Andrew Robertson…
How AI Is Costing Your Marketing Team Hours Nobody’s Tracking
Homebrew AI in marketing feels productive but creates hidden maintenance and rework, draining time from…
Autodesk Doubles Down on Human Makers as AI Hype Surges
Autodesk's "The World Is Yours for the Making" campaign spotlights human creativity and AI as…
Hyundai’s New Ad Casts Childhood Cancer Survivors as “Warriors” — Powerful Campaign Aims to Inspire
Here are three meta-description options (all ≤160 characters): 1) Hyundai's 28-year Hope on Wheels revamp…
Google Ads Unveils New Tools to Help Retailers Boost and Accurately Measure In‑Store Sales
Google Ads adds Local Customer Optimization and Store Sales in Data Manager to connect ads…
Google Ads Rolls Out AI Dashboards to Advertiser Accounts — What Marketers Need to Know
Google Ads rolls out AI Dashboards—create visual performance reports with simple text prompts and real‑time…
Duolingo Launches Fashion Line Featuring Hard-to-Pronounce Brand Names
Duolingo's Phonetic Collection: a NYFW-timed capsule turning brand pronunciations into wearable art - OOH, runway,…
Why Fast-Growing Restaurant Chains Dominate Local Search and AI Visibility
SOCi's LVI: expanding restaurant chains outperform shrinking ones across search, reviews, social and AI—especially AI.…
Google Says EU Digital Markets Act (DMA) Sparked the “Worst‑Ever” Drop in Search Quality
Google says EU DMA-driven search changes caused the biggest drop in search quality in its…
Core Names Andrew Murray Director of Social Content & Experience to Lead Social Strategy
Core appoints Andrew Murray director of social content experience to lead integrated social strategy, linking…
AI Failing to Scale in Marketing: New Research from Irish Firm Pacey Reveals Why
Pacey.ai launches 5-minute survey to uncover why marketing teams haven't systemized AI; participants get full…
AI Overviews Could Be Tanking Shopping Ad CTRs and Impressions — What E‑commerce Marketers Need to Know
Shopping CTRs rise as impressions fall — Mike Ryan links it to Google AI Overviews.…
Google Tests “AI Mode” for Search Campaigns — What Advertisers Need to Know
Google tests allowing exact and phrase match Search ads in AI Mode for queries with…