Marketing News
3 Essential Steps to Secure AI in Live Ad Accounts — Protect Ad Spend & Data
Make AI-safe ad accounts: ground models with full data, enforce account-level policies, and require human…
Google Chrome Introduces New Metrics Targeting Ad-Heavy Websites — What Publishers Need to Know
Chrome adds experimental ad metrics (count, density, network & CPU weight) to CrUX to quantify…
Google Ads AI Needs Guardrails, Not Blind Trust, Warns Mike Ryan
Google Ads automation uncovers opportunities but isn't a strategy — monitor AI Max, verify search…
Google Rolls Out Gemini 3.8 to Power Search Live — AI Supercharges Real‑Time Results
Google's Gemini 3.8 Live now powers Search Live in the Google app—real-time AI audio replies…
Rethinking SEO for Conversational Search: How Businesses Can Win in the Age of AI-Powered Queries
Optimize for conversational search: anticipate follow-up queries, provide evidence, visuals, and clear next actions to…
OpenAI Taps Cork Native Mark Bambury to Head EMEA Advertising Business
OpenAI names Cork native Mark Bambury to lead EMEA advertising from Dublin as ChatGPT Ads…
ChatGPT Ads Aren’t Paid Search — 5 Essential Questions to Answer Before You Reallocate Ad Spend
Should you move paid search budget to ChatGPT Ads? Evaluate expected role, audience intent, measurement,…
Mariska Hargitay Wins at the 2026 Emmys — How Brands Got in Early and Other Key Takeaways
Mariska Hargitay stole the Emmys as host; Apple TV's Widow's Bay led wins. Ad integrations…
I don’t see the headline to rewrite — please paste the original headline. Optional—tell me: – Target countries/regions (for international SEO), and – Up to 2–3 seed keywords you want included (if any). After you provide that, I’ll output exactly one SEO-optimized, click‑focused headline.
Don't translate keywords: map market entry with neutral, local, institutional, and commercial seeds to find…
Why ChatGPT Ads Must Be in Your 2027 Media Plan — Boost ROI & Targeting
Test ChatGPT Ads now: low CPMs, little competition, and fast insights—a short-term opportunity; keep core…
Microsoft Advertising Announces New Rules for AI-Generated Ads — What Advertisers Must Know
Microsoft Advertising warns: disclose AI-generated or altered ads, preserve provenance/watermarks, and avoid deceptive deepfakes or…
Kate McKinnon Plays “Evil CEO” in Sequel to Bowen Yang-Led Viral Zoom Brand Reset
Zoom’s sequel ad "Zoom Got It Done" stars Kate McKinnon, showing humor and AI-powered features…
Facebook Ads Costs Drop as Traffic and Lead Performance Improve — New Report
2026 WordStream benchmarks: Facebook ads delivered cheaper clicks and stronger engagement; traffic CPCs -14% and…
Google Pilots Payments to Publishers for Use of Their Content in AI Mode, AI Overviews and Gemini
Google's AI Contribution pilot pays publishers when their content significantly contributes to Gemini, AI Overviews…
Google Business Profiles Rolls Out “Collected Info” — What Local Businesses Need to Know
Google's 'Collected info' in Business Profile is now live — review and delete automated details…
Taboola Acquires Howl’s Creator Business in Quiet Deal
Howl sold its creator division to Connexity (Taboola) in August; Connexity paid creators and will…
Coca‑Cola Tops Irish Grocery Brands as Shoppers Shift to Healthier, On‑the‑Go Choices
Coca-Cola leads Ireland's 2026 Top 100 brands for 22nd year. Checkout/NIQ: soft drinks, zero-sugar, premiumisation…
Benetti Menswear Extends RTÉ Irish Open Sponsorship for Sixth Consecutive Year
Benetti Menswear renews sponsorship of RTÉ's Amgen Irish Open coverage for a sixth year, backing…
Rubberduck Unveils First Nationwide Campaign for Topline, Rolling Out “We’re Behind Your Project” Brand Film
Topline's first national campaign 'We're Behind Your Project' by Rubberduck highlights 50+ years of Irish…
When Brands Live Double Lives: The Hidden Reputation Risks That Could Cost Millions
Rory O'Rourke (Dynamo) on keeping brand strategy within agencies: integrate strategy and execution via multidisciplinary…
Harry’s Nut Butter and Sugar Plum Sweetery Secure €50k from Sky Media’s “Taste of TV” Fund
Harry's Nut Butter and Sugar Plum Sweetery win Taste of TV fund: €50,000 TV ad…
Workplace Ghosting Epidemic: How “Efficiency” Destroyed Professional Courtesy
Lost a client to AI—don’t commoditize human nuance. The real problem: ghosting. Close the loop,…
7 Ways Google Ads Use the Availability Heuristic to Steer Your Decisions
Avoid Google Ads' misleading defaults: uncover hidden data, stop platform-driven narratives, and fix account issues…
Former CNN Photographer Shares Firsthand Account of Filming the Newsroom on 9/11
Rare internal footage of CNN's newsroom on Sept 11, 2001 — Ric Blackburn's firsthand video…
Google Search Console Indexing Report Missing June Data — What It Means for Your SEO and Site Traffic
Google Search Console shows missing page-indexing data for several days in June 2026; it's a…
Fox News’ Eric Shawn Reveals Shocking Health Toll of Covering 9/11
Eric Shawn recalls covering 9/11; he later developed cancer and chronic respiratory illness from World…
National Lottery Launches ‘You’ll See The Signs’ Campaign in Partnership with Folk VML
You'll See the Signs: Folk VML's National Lottery campaign promotes fewer balls, better odds, a…
TikTok Blocks Meta Ads Urging Rivals to Join Child-Safety Settlement
TikTok blocked Meta ads urging TikTok and YouTube to join Meta’s child‑safety settlement — a…
Google Ads Credits Revoked After Advertisers Spent, Clients Report Losses and Demand Refunds
Google Ads promo credits reportedly invalidated after qualifying spend, leaving advertisers with unexpected costs and…
Discover Ireland Launches Immersive “The Traitors” Live Experience — Go Beyond the Screen
DiscoverIreland.ie links The Traitors to OOH short-break ads; PML's Reminder Effect shows OOH boosts recall…
Google Analytics Launches Customizable Dashboards — Create Tailored Reports in Minutes
Google Analytics Dashboards: drag-and-drop customizable KPI reports published to Reports for centralized, property-wide performance monitoring.
Jacob’s and Boys + Girls Launch “Bakes It Better” Platform to Teach Kids Baking Skills
Jacob's 'Bakes It Better' by Boys + Girls celebrates messy, funny family moments; first film…